3 Practical Ways to Sell Eyewear to Kids

Treat them like an adult

Kids love when you treat them on par with adults. They like to be heard, treated with respect, and have conversations just like you do with adults. To woo them, you can ask the following:

1. Daily life routine
2. Favourite shows
3. Their likings – colours, shapes, etc.

Their answers will give you useful insights into the kids’ mentality and gives you enough resources to sell eyewear to kids.

Keep merchandise products

Kids relate and get attracted to cartoons and superheroes – they are their first level of inspiration. If you keep merchandise eyewear, they tend to love the products and opt for them.

Word of caution: Avoid keeping glasses of Uncle Scrooge (duck tales) in the times of Chota Beem.

Click, convert and clap

Often kids are not willing to wear eyewear as they are reluctant to see how the world will look at them. So, taking a cue from kids’ mobile games, we focus on overcoming insecurities with this technique.

You’ll require:

• Selfie booth
• Camera
• Staff members attention

Once your kid customer makes a purchase, reward them with a snap on the selfie booth, asking your staff to clap hands for the kid.

Why does this work?

Clapping can be a mere activity for us but for them is a sign that they are looking good, accomplished a task and got a reward. This activity instils confidence in them, making them more likely to wear specs daily. Also, parents can recall your activity to keep them motivated. 

Final Word

Remember, every business activity should do one of three things – make people feel good, pay less (or get more), and make their resources/activities/business more productive and smoother.

When it comes to kids, the feel-good factor attracts more attention. Use this technique to your advantage and increase your sales. Do let us know which technique you like the most to sell eyewear to kids.