How to Set up Google My Business profile for Opticians and Optometrist?

Topic:

Google My Business

Date:

24 April, 2024

Category:

Marketing

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Women holding phone and searching for an address - set up google my business profile for opticians

72% of local searchers visited a business within eight kilometers – with local business listings. Are you willing to lose them? If not, then onboard on a journey to Set up Google My Business profile for opticians and optometrist.

Table of Contents

Eye-Opening Benefits of Google My Business for Local Opticians

In today’s digital age, customers actively seek out reviews before purchasing products or visiting stores. Thereby it is crucial to have an active online presence for eyewear shops and stores, helping them to attract more customers through positive Google reviews for opticians, establishing a GMB page offers numerous advantages:

Enhancing Hyper-Local SEO for Optical Stores:

Search trends show a threefold increase in “near me” queries, with nearly 28% of these searches resulting in a purchase. To display accurate near me results, Google My Business utilizes your store’s address mentioned in the listing, ensuring you appear in local searches and attract nearby customers.

Navigating Success: Leveraging Google Maps for Optical Stores:

Crowd waiting outside an optical store waiting to go inside - benefit of - benefit - set up google my business profile for opticians
Google my business listing helps you to increase footfalls

Google My Business page integrates your optical store with Google Maps, making it simplified for potential customers to find your store. This added functionality improves user experience by providing key details such as directions, business hours, and click-to-call features directly from the map view. It helps in landing potential customer to your doorstep and enhance their overall shopping experience.

Online Presence for Eyeglass Shops

Creating a Google My Business profile boosts your online presence by providing a credible and authoritative space for your business details. Also, Google verifies your business – adding another layer of credibility to your optical store.

Step-by-step guide to set up Google My Business profile for opticians and optometrist

Step 1: Sign in to Your Google Account

Webpage of google my business profile - set up google my business profile for opticians

  • Sign in to your Google account or create one if you don’t have it already.

  • Visit the Google My Business’s website.

  • Check Existence: Verify if your optical store already has a listing. If yes, then you can claim the business with your official mail id.

  • If not, embark on creating a new one by selecting “Add your business to Google.”

Step 2: Enter Your Business details

Enter your optical shop name and enter your business category in this page - set up google my business profile for opticians
Setting up google my business for opticians and optometrist.
  • Enter Your Business Name: Input the business name as displayed in your visiting card and marketing materials. This is one of the foundational steps of creating a google my business profile for your optical store.

  • Select Your Business Category: Type “Optical Store” or “Optometrist” as your category to help Google classify your business accurately.

Step 3: Mapping Your Business: Adding Location Details

Location display settings page -set up google my business profile for opticians
Location display settings page
  • Set the location display settings: Google gives you an opportunity to decide whether you want to show your location in your Google My Business listings and local search results or not. As our goal is to enhance user-experience and increase footfalls in our store, we recommend you select the YES option.
  • Enter Your Address: Provide a precise address where your store is located. This information helps customers find your physical store easily.

  • Service Area (optional)
    Home deliveries or office visits - set up google my business profile for opticians
    Home deliveries or office visits.
    If you provide services outside your immediate location, such as home visits for eye tests and deliveries, etc. you can list those service areas too.

Step 4: Add Contact Details

Number and website page - set up google my business profile for opticians - optyski
Number and website page
  • Phone Number and Website: Enter a phone number and a website URL where customers can reach you. This information will be visible on your GMB profile.

Step 5: Optimize Your Profile

  • Business Hours: Include your operating hours. Make sure they are always updated to reflect holidays or special events.

  • Photos and Videos: Upload high-quality photos of your store, staff, and products. Photos help in building trust and give potential customers a glimpse into your business.

  • Description: Write a compelling description of your business. Highlight what makes your optical store unique, your products, and services.

Step 6: Verify Your Business

Verify your google my business listing with a video - set up google my business profile for opticians and optometrist.
Verification – the final step to set up google my business profile for opticians and optometrist.
  • Verification Process: Google will need to verify that your business is legitimate. This is usually done by uploading your business video which covers your shop name, entrance, and products.

Step 7: Manage and Update Your Listing

Respond to Reviews: Engage with customers who leave reviews. Thank them for positive reviews and address any negative feedback professionally.

Read more about: 5 creative ways to get positive optical store reviews. 

Beyond the Basics: Additional Features for Optical Stores 

Use specific features like booking appointments, product listings, and posting offers, engagement events, giveaways, effectively.

Frequently Asked Questions:

Here are the benefits to set up Google My Business for Local Opticians and optical stores:

  • Enhanced Local Visibility: Increases visibility on Google Search and Maps.
  • Improved Local SEO: Boosts local search engine rankings.
  • Valuable Insights: Provides analytics on how customers find and interact with your business.
  • Customer Reviews: Enables direct customer feedback and interaction.
  • Accurate Business Information: Allows you to control and update business details like hours and contact info.
  • Increased Engagement: Offers features to post updates, photos, and special offers.
  • Google Maps Integration: Helps customers find your physical location easily.
  • Cost-Effective Marketing: Free and easy to use, providing a powerful marketing tool.
  • Online Bookings: Integrates with booking systems for easy appointment scheduling.
  • Mobile Optimization: Ensures your business looks good on all devices.

Follow the steps in the article to set up Google My Business profile for opticians and optometrist.

Step 1 – Set up Google My Business profile for opticians and optometrist.

  • Complete Profile Details: Ensure all sections are filled accurately, including your business name, address, phone number, and website.

  • Select Proper Category: Choose specific categories like “Optician” or “Optical Store” to improve search relevance.

  • Incorporate Keywords: Use relevant keywords such as “eyeglasses” and “eye exams” in your business description and posts.

Make Regular Updates: Post updates about new products, offers, and events to keep your profile active.

  • Upload Quality Photos: Add professional photos of your store, staff, and products to enhance appeal.

  • Manage Reviews: Encourage reviews and respond to them promptly to boost engagement and trust.

Use Google My Business features to your advantage:

  • Enable Messaging: Turn on messaging to allow direct communication with potential customers.

  • Monitor Insights: Check GMB insights to understand customer interactions and refine your strategies.

  • Verify Information: Regularly update and verify your location and contact details to maintain accuracy.

  • Update product pictures and use booking options: If available, add booking options for services and showcase products.

Here is a step-by-step guide to set up Google My Business profile for opticians and optometrist.

  • Create or Log In to Your Google Account
  • Go to Google My Business
  • Add Your Business and its details – category, phone number, address, business name, service areas, 
  • Verify your business via video.
  • Optimize Your Profile: Once verified, add more details to your profile
    • Business Hours: List your operating hours
    • Photos: Upload high-quality images of your store, products, and staff
    • Description: Write a compelling description highlighting what makes your eyewear store unique.
  • Encourage Reviews: Ask satisfied customers to leave positive reviews and actively respond to all reviews to enhance your profile’s visibility and credibility.

  • Regular Updates: Keep your profile active by regularly updating your hours, posts, and responding to customer interactions.

Follow the procedure given the post above for better business lisitngs.

Yes, Yes, setting up and managing a Google My Business profile for optical stores or any business is free of charge.

You’ll need your business name, address, phone number, website URL, business hours, and a category (opticians, Opticians wholesaler, optometrist) that best describes your optical store business.

Yes, you can manage your GMB profile for optical store using the Google My Business app, available for both iOS and Android.

Update your business information directly in your Google My Business profile to keep it accurate. Changes can include business hours, contact info, and physical address.

Regularly update your profile with new photos, special offers, events, and respond promptly to customer reviews. Utilizing posts and adding keywords relevant to your business can also help.

Generally, you cannot remove a review unless it violates Google’s review policies. However, you can respond to reviews to show that you value customer feedback and address any issues raised.

Regularly checking your GMB insights can help you understand how customers interact with your listing, which can guide and suggest you the way to set up google my business profile for opticians, plan business strategies and aid in marketing efforts.

One of the key steps to set up Google My Business profile for opticians and optometrist is deciding on the call to action. We recommend you an retail optical store software with appointment system, rather than using it in GMB. You can use the following call to action in your profile:

  • Visit Website – want to provide comprehensive information of your products.
  • Call Now – use to get quick response from your audience.
  • Order online – Best for optical ecommerce websites.
  • Send message – When inquiries of customers to get in touch are not urgent and doesn’t seek and immediate response.

Optyski’s recommendation – Use Call Now in GMB, if you don’t have a website, or Order now, if you have an ecommerce website.

 

We recommend you to use 250 x 250 pixel size logo while you set up Google my business profile for opticians and optical stores. 

Ensure that you have entered the right telephone number while you set up your google my business profile for opticians. 

Even after that your phone number is not appearing on your Google My Business (GMB) profile, here are steps you can take to resolve the issue:.

  1. Update Your Profile: Locate the section for your phone number. If it’s missing or incorrect, you can add or update it here. If it is correct and still not appearing on profile, re-enter your number and try again. Make sure to save any changes.

  2. Comply with Guidelines: Make sure your listing complies with Google’s guidelines. Non-compliance can lead to information being withheld from the public view.

  3. Contact Support: If you’ve updated your information and are still facing issues, you may need to contact Google My Business support for further assistance. You can reach out to them directly through the help option in your GMB dashboard.

Reflecting on the Impact of Your Google My Business Profile.

This step-by-step guide to set up Google My Business profile for opticians and optometrist includes benefits of a GMB profile, step-by-step easy to follow instructions to establish an free Online Presence for your Eyeglass Shop, and google map integration to make life easy for your customers.

If you have any question-related to creating a GMB profile for your optical store, write down in comments, we, at Optyski will be happy to help you.

If you have less time, feel that this process is daunting or need some important change or advice, you can email us at care@optyski.com to avail our Google My Business Listing services.

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