How to Set up Google My Business profile for Opticians and Optometrist?
Topic:
Google My Business
Date:
24 April, 2024
Category:
Marketing
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Twitter
LinkedIn
72% of local searchers visited a business within eight kilometers – with local business listings. Are you willing to lose them? If not, then onboard on a journey to Set up Google My Business profile for opticians and optometrist.
Table of Contents
Eye-Opening Benefits of Google My Business for Local Opticians
In today’s digital age, customers actively seek out reviews before purchasing products or visiting stores. Thereby it is crucial to have an active online presence for eyewear shops and stores, helping them to attract more customers through positive Google reviews for opticians, establishing a GMB page offers numerous advantages:
Enhancing Hyper-Local SEO for Optical Stores:
Search trends show a threefold increase in “near me” queries, with nearly 28% of these searches resulting in a purchase. To display accurate near me results, Google My Business utilizes your store’s address mentioned in the listing, ensuring you appear in local searches and attract nearby customers.
Navigating Success: Leveraging Google Maps for Optical Stores:
Google my business listing helps you to increase footfalls
Google My Business page integrates your optical store with Google Maps, making it simplified for potential customers to find your store. This added functionality improves user experience by providing key details such as directions, business hours, and click-to-call features directly from the map view. It helps in landing potential customer to your doorstep and enhance their overall shopping experience.
Online Presence for Eyeglass Shops
Creating a Google My Business profile boosts your online presence by providing a credible and authoritative space for your business details. Also, Google verifies your business – adding another layer of credibility to your optical store.
Step-by-step guide to set up Google My Business profile for opticians and optometrist
Step 1: Sign in to Your Google Account
Sign in to your Google account or create one if you don’t have it already.
Check Existence: Verify if your optical store already has a listing. If yes, then you can claim the business with your official mail id.
If not, embark on creating a new one by selecting “Add your business to Google.”
Step 2: Enter Your Business details
Setting up google my business for opticians and optometrist.
Enter Your Business Name: Input the business name as displayed in your visiting card and marketing materials. This is one of the foundational steps of creating a google my business profile for your optical store.
Select Your Business Category: Type “Optical Store” or “Optometrist” as your category to help Google classify your business accurately.
Step 3: Mapping Your Business: Adding Location Details
Location display settings page
Set the location display settings: Google gives you an opportunity to decide whether you want to show your location in your Google My Business listings and local search results or not. As our goal is to enhance user-experience and increase footfalls in our store, we recommend you select the YES option.
Enter Your Address: Provide a precise address where your store is located. This information helps customers find your physical store easily.
Service Area (optional)Home deliveries or office visits.If you provide services outside your immediate location, such as home visits for eye tests and deliveries, etc. you can list those service areas too.
Step 4: Add Contact Details
Number and website page
Phone Number and Website: Enter a phone number and a website URL where customers can reach you. This information will be visible on your GMB profile.
Step 5: Optimize Your Profile
Business Hours: Include your operating hours. Make sure they are always updated to reflect holidays or special events.
Photos and Videos: Upload high-quality photos of your store, staff, and products. Photos help in building trust and give potential customers a glimpse into your business.
Description: Write a compelling description of your business. Highlight what makes your optical store unique, your products, and services.
Step 6: Verify Your Business
Verification – the final step to set up google my business profile for opticians and optometrist.
Verification Process: Google will need to verify that your business is legitimate. This is usually done by uploading your business video which covers your shop name, entrance, and products.
Step 7: Manage and Update Your Listing
Respond to Reviews: Engage with customers who leave reviews. Thank them for positive reviews and address any negative feedback professionally.
Here is a step-by-step guide to set up Google My Business profile for opticians and optometrist.
Create or Log In to Your Google Account
Go to Google My Business
Add Your Business and its details – category, phone number, address, business name, service areas,
Verify your business via video.
Optimize Your Profile: Once verified, add more details to your profile
Business Hours: List your operating hours
Photos: Upload high-quality images of your store, products, and staff
Description: Write a compelling description highlighting what makes your eyewear store unique.
Encourage Reviews: Ask satisfied customers to leave positive reviews and actively respond to all reviews to enhance your profile’s visibility and credibility.
Regular Updates: Keep your profile active by regularly updating your hours, posts, and responding to customer interactions.
Follow the procedure given the post above for better business lisitngs.
You’ll need your business name, address, phone number, website URL, business hours, and a category (opticians, Opticians wholesaler, optometrist) that best describes your optical store business.
Update your business information directly in your Google My Business profile to keep it accurate. Changes can include business hours, contact info, and physical address.
Regularly update your profile with new photos, special offers, events, and respond promptly to customer reviews. Utilizing posts and adding keywords relevant to your business can also help.
Generally, you cannot remove a review unless it violates Google’s review policies. However, you can respond to reviews to show that you value customer feedback and address any issues raised.
Regularly checking your GMB insights can help you understand how customers interact with your listing, which can guide and suggest you the way to set up google my business profile for opticians, plan business strategies and aid in marketing efforts.
One of the key steps to set up Google My Business profile for opticians and optometrist is deciding on the call to action. We recommend you an retail optical store software with appointment system, rather than using it in GMB. You can use the following call to action in your profile:
Visit Website – want to provide comprehensive information of your products.
Call Now – use to get quick response from your audience.
Order online – Best for optical ecommerce websites.
Send message – When inquiries of customers to get in touch are not urgent and doesn’t seek and immediate response.
Optyski’s recommendation – Use Call Now in GMB, if you don’t have a website, or Order now, if you have an ecommerce website.
Ensure that you have entered the right telephone number while you set up your google my business profile for opticians.
Even after that your phone number is not appearing on your Google My Business (GMB) profile, here are steps you can take to resolve the issue:.
Update Your Profile: Locate the section for your phone number. If it’s missing or incorrect, you can add or update it here. If it is correct and still not appearing on profile, re-enter your number and try again. Make sure to save any changes.
Comply with Guidelines: Make sure your listing complies with Google’s guidelines. Non-compliance can lead to information being withheld from the public view.
Contact Support: If you’ve updated your information and are still facing issues, you may need to contact Google My Business support for further assistance. You can reach out to them directly through the help option in your GMB dashboard.
Reflecting on the Impact of Your Google My Business Profile.
This step-by-step guide to set up Google My Business profile for opticians and optometrist includes benefits of a GMB profile, step-by-step easy to follow instructions to establish an free Online Presence for your Eyeglass Shop, and google map integration to make life easy for your customers.
If you have any question-related to creating a GMB profile for your optical store, write down in comments, we, at Optyski will be happy to help you.
If you have less time, feel that this process is daunting or need some important change or advice, you can email us at care@optyski.com to avail our Google My Business Listing services.
Optyski is an online retail optical store and shop software with 70+ features to help you with your inventory, billing, promoting, stock-keeping measuring, and managing your optical business operations.
