5 Out-of-the-box Marketing Ideas for Optical Stores and Shops

If your shop faces the main road, you can steal this technique. Your office shutter is a billboard by itself. Instead of leaving it blank – make a statement. You’ll require to get an ad printed, written, and painted on the shutter. Let’s see an example.

Did this picture catch your attention? Imagine if you have painted the same design in the shutter; wouldn’t the people walking past your shop (when it’s closed) be intrigued to see what it is? They might stop back and see your post. Even a few selfie or social media enthusiasts may click some photos- we got more eyeballs for our store. 

Photo Booth

The current generation gets attracted to puns and social media photo booths. They need something witty to post on social media sites, especially Instagram. Let’s use this to our advantage.

Create a photo booth with a pun and encourage your customers to click photos. This out-of-the-box photo booth will give you viral marketing and promotion on social media websites and proof of concept that your people buy quality products from your optical store.

Are you making this marketing mistake?

Brick and mortar stores generally focus on marketing their products only. But there is a vast scope for earnings and a good buying experience. We recommend that you market your store as an eye care company that focuses on eye health – this positioning one of the out-of-the-box marketing ideas for optical stores.

Start keeping products that compliment your business, focus on eye care, and spread awareness. You can sell products like eye masks, drops, lens solutions, lens cleaners, eye-care posters, etc.

Also, try to understand your audience’s potential eye-related problems due to lifestyle issues. This data will also help you pitch your products better, touch their pain points, and convert them into paying points. 

Use this age-old technique to increase your sales

With the advent of WhatsApp, we have started using SMS only for transaction messages. But it has a lot of power. Create a personalized message, provide offers or tips, and use this as a medium to push your stocks.

Pro tip: Instead of pushing only offers-related messages, you can use this method to send awareness, reminder SMS, etc.

This promotion technique will create an impression that you care for your customers. If their friends or family need eyewear, they would suggest your store. It will subtly help you in word-of-mouth marketing too – isn’t it a smart way to market your optical store?

Reward Loyalty

Loyalty is rare; if you find it, keep it and reward it. Almost all businesses have developed loyalty programs to ensure that customers keep buying from them. But in the optical industry – once a customer makes a purchase, he/she will visit only when they need eyewear. They might turn up at your shop only after a year.

To solve this business hurdle, Optyski has an exclusive loyalty program that helps you to generate more sales without nudging your customers to buy all the time. 

Contact us right now to learn more about this customer-delight feature and see how your retail optical store software can help boost your profits. 

Final Word

While others try to concentrate on sales, Optyski recommends you focus on being exceptional. This customer-friendly focus will help you get footfalls, positive word-of-mouth marketing, and a good brand recall value. Once you enter the customer’s mind and make a memory, you will stay there forever.

Do let us know which out-of-the-box marketing ideas for optical stores you liked the most in the comment section.